If you’re a newbie in the Internet, you don’t have to be overwhelmed with what you don’t know but use what you know. The traditional forms of mass media have parallel counterparts in the Internet and more effectively so. Why? For example, magazines are popular tools to be connected to your target market. A magazine that markets to Males, 30 – 40 years old, car fanatics and in the A-B market also has an equal site in the Internet. Is there a more focused and more detailed venue for this?
To further establish a connection, you can use the blogosphere to ideally have continuous feedback from your target market. Blogging is an effective tool in marketing. Blogs are private or corporate profiles which are regularly updated. This is also a venue for feedbacks both from you and your consumer. The many aspects and details of the consumer’s lifestyle and values are mirrored in the blogs they frequent. Blogging also becomes a tool to establish that much crucial feedback that does not exist in the traditional media. Every measureable data culled from blogging can be considered as gold wherein it is freely given. Blogging also offers many possibilities as to how you can say your message. Some blogs are very specific in purpose and method of expression.
Blogging in itself can also be an income generating tool. If the blogger is yourself, you can provide social marketing venues for other products and services that may enhance your business.