Networking site and blogs have been around since the early 2000 where the only ones who took advantage of it were the young students. Never did anyone imagine that what was once a mere trend became one powerful means of communication for both the young and the young at heart.
Having an account on facebook or a weekly updated is one thing. Garnering attention is another. In marketing terms, there are two strategies that are needed namely: offline marketing and online marketing.
Lead Traffic through Online Marketing
At present, there have been a number of online options for your consumption in making your website well-publicized. In online marketing, you have to consider the internal and external factors present.
In terms of external factors, here are some ideas to keep in mind:
- Submit your URL to as many search engines as you can. The most common search engine that is used for this type of strategy is Google. And this popular search engine can also bring you to other popular search engine sites by basically searching them.
- Make sure that your web links are not broken or defective. It obliterates the main objective of having an effective online campaign to get as much traffic as possible.
In terms of internal factors, here are some suggestions that can definitely give your site visitor a good impression:
- Creating a valuable and timeless content. These are your memorable experiences like your best vacation, your frustrating encounter with your ex-boyfriend, a movie review, and the like. Basically, anything that you feel that when you publish it, your readers will gain something from them such as awareness, and maybe some advice.
- Be original. Don’t be afraid to show off your personality.
- Write for yourself, and for the people.
- Ask yourself why you want to generate traffic. Do you see yourself as the online Dr. Phil or the virtual Oprah?
- Be courteous with your commentators. Think customer service.
- High site traffic generates monetary rewards, but don’t think of it as a career.
To easily digest all these tips, keep in mind that your main focus should be lending a helping hand to other people.